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What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the 7 Ps, also referred to as the marketing mix, is one of the most popular tools for developing and implementing an effective marketing strategy. It’s a set of recognized marketing…
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Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal Analytics properties will no longer be able to process data. What will this mean for businesses? Although you can still review your Universal Analytics report until 1st October, new data…
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Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read the case study about how Studioworx successfully increased traffic to their website. The client Designed, engineered and manufactured in Norfolk, Coldstream ceramic water filters provide clean, great-tasting, affordable drinking water…
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How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service than any other platform today, with the number of users increasing year on year. By 2025, it’s predicted to reach 4.6 billion, which is over half of the global population!…
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How keyword research will benefit your PPC campaigns
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already use PPC and want to deepen your understanding, this blog is for you. Although keyword research can be time-consuming, it’s super important and offers numerous benefits to your company’s marketing…
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How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going to be successful. You could in fact be damaging your brand, as you hemorrhage money on useless tactics that simply won’t pay off. As an example, imagine you run a…
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How to choose the best website platform for your company
Nowadays, a professional website is crucial for business growth. In fact, every day you go without a successful website, you lose sales. However, creating a website in the online world can often seem like a minefield. But, here’s the good news; although web design appears complicated, you don’t really have to understand coding or design…
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The importance of copywriting for your website
In an age where content drives the visibility of your website, understanding the tricks behind making content successful is key to curating a great, Google-friendly site. This comes down to optimizing the tools available to help Google prioritize what it deems useful content. Our goal here is to offer ways to get your content noticed.…