Category: Search Engine Optimisation (SEO)
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What businesses need to know about AI and the future of search
AI is changing how people search online, but SEO isn’t disappearing. Discover what AI-powered search means for businesses and how to prepare for the future.
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Beyond the keyword: Using search term analysis to feed cleaner data into AI models
Beyond the keyword: Using search term analysis to feed cleaner data into AI modelsSearch behaviour has shifted significantly in recent years. Users no longer rely on short keyword phrases when looking for information. Instead they type complete questions, longer descriptions, and natural language queries that resemble everyday conversation.
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Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal Analytics properties will no longer be able to process data. What will this mean for businesses? Although you can still review your Universal Analytics report until 1st October, new data…