Category: Digital Marketing
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What is TikTok and has it become the next search engine?
The Chief Executive of TikTok, Shou Zi Chew, endured a five-hour interrogation in March 2023 after US lawmakers raised concerns that his app was being used to spy on Americans. The US isn’t the only region with these reservations. Following issues around cybersecurity, privacy and misinformation, the social media platform has been prohibited from government…
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How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going to be successful. You could in fact be damaging your brand, as you hemorrhage money on useless tactics that simply won’t pay off. As an example, imagine you run a…
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The importance of copywriting for your website
In an age where content drives the visibility of your website, understanding the tricks behind making content successful is key to curating a great, Google-friendly site. This comes down to optimizing the tools available to help Google prioritize what it deems useful content. Our goal here is to offer ways to get your content noticed.…
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Creating powerful calls to action that readers can’t resist
Just do it. It’s a famous slogan and we all know to whom it belongs. But it’s also one of pop culture’s most pervasive calls to action. Just do it. Life’s short, the sportswear giant intones. You – the consumer – need to take action. Now. Adverb, verb, pronoun. It’s a simple sequence but it…
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Top tips to create an aesthetically appealing and functional website
The internet. They said it would never take off, but look where we are today. It’s arguably the most useful communicatory tool produced by the human race, and unless you’re sat in a bunker somewhere in the desert, wearing a tin-foil hat, it’s likely to play a crucial role in almost every aspect of your…
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How to create a lead generation funnel for your business
We have previously discussed the necessity of lead generation in building your business’ base of potential customers (or leads), so now it’s time to assess one of the key tools that many companies utilize on a daily basis. A lead generation funnel is an effective method for guiding prospects viewing your website or social profile…
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7 ways to optimize your website to help with lead generation
It’s no secret that lead generation is crucial in establishing a successful business, no matter what it may be. You could be manufacturing tortillas or creating innovative dog chews, but one necessity across all businesses is that you need customers in order to grow. The key role Search Engine Optimization (SEO) plays in lead generation…
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The importance of social media marketing
Content is the currency of the digital age. Content. Content. Content. Ka-Ching! We can’t emphasize it enough. But how does that currency move, you might ask? And how is it transferred? There’s no tap-and-go when it comes to content. No swipe-and-pay. Social media. If the content is the currency, then social media is the Visa…