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How to create a lead generation funnel for your business
We have previously discussed the necessity of lead generation in building your business’ base of potential customers (or leads), so now it’s time to assess one of the key tools that many companies utilize on a daily basis. A lead generation funnel is an effective method for guiding prospects viewing your website or social profile…
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7 ways to optimize your website to help with lead generation
It’s no secret that lead generation is crucial in establishing a successful business, no matter what it may be. You could be manufacturing tortillas or creating innovative dog chews, but one necessity across all businesses is that you need customers in order to grow. The key role Search Engine Optimization (SEO) plays in lead generation…
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What is print advertising and how can you benefit from it?
Have you noticed that over the years newsstands are becoming barer? This is because publications are increasingly taking their content to the Interweb. While online information is much more accessible, the argument remains that it is not quite as satisfying as absorbing the pages of a physical copy. Another benefit to print editions is that…
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The importance of social media marketing
Content is the currency of the digital age. Content. Content. Content. Ka-Ching! We can’t emphasize it enough. But how does that currency move, you might ask? And how is it transferred? There’s no tap-and-go when it comes to content. No swipe-and-pay. Social media. If the content is the currency, then social media is the Visa…