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Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal Analytics properties will no longer be able to process data. What will this mean for businesses? Although you can still review your Universal Analytics report until 1st October, new data…
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Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read the case study about how Studioworx successfully increased traffic to their website. The client Designed, engineered and manufactured in Norfolk, Coldstream ceramic water filters provide clean, great-tasting, affordable drinking water…
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How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service than any other platform today, with the number of users increasing year on year. By 2025, it’s predicted to reach 4.6 billion, which is over half of the global population!…
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How keyword research will benefit your PPC campaigns
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already use PPC and want to deepen your understanding, this blog is for you. Although keyword research can be time-consuming, it’s super important and offers numerous benefits to your company’s marketing…
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What is TikTok and has it become the next search engine?
The Chief Executive of TikTok, Shou Zi Chew, endured a five-hour interrogation in March 2023 after US lawmakers raised concerns that his app was being used to spy on Americans. The US isn’t the only region with these reservations. Following issues around cybersecurity, privacy and misinformation, the social media platform has been prohibited from government…
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How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going to be successful. You could in fact be damaging your brand, as you hemorrhage money on useless tactics that simply won’t pay off. As an example, imagine you run a…
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How to choose the best website platform for your company
Nowadays, a professional website is crucial for business growth. In fact, every day you go without a successful website, you lose sales. However, creating a website in the online world can often seem like a minefield. But, here’s the good news; although web design appears complicated, you don’t really have to understand coding or design…
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The importance of copywriting for your website
In an age where content drives the visibility of your website, understanding the tricks behind making content successful is key to curating a great, Google-friendly site. This comes down to optimizing the tools available to help Google prioritize what it deems useful content. Our goal here is to offer ways to get your content noticed.…
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Creating powerful calls to action that readers can’t resist
Just do it. It’s a famous slogan and we all know to whom it belongs. But it’s also one of pop culture’s most pervasive calls to action. Just do it. Life’s short, the sportswear giant intones. You – the consumer – need to take action. Now. Adverb, verb, pronoun. It’s a simple sequence but it…
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Top tips to create an aesthetically appealing and functional website
The internet. They said it would never take off, but look where we are today. It’s arguably the most useful communicatory tool produced by the human race, and unless you’re sat in a bunker somewhere in the desert, wearing a tin-foil hat, it’s likely to play a crucial role in almost every aspect of your…