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How to Improve Your Website’s User Experience
Your website isn’t just a place for people to find information about your brand—it’s a vital touchpoint where users interact with your business. The experience users have on your website can make or break their perception of your brand, influence their purchasing decisions, and determine whether they will return. This is where user experience (UX)…
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Introducing Finelight Online
Finelight Media is thrilled to announce the launch of our new sister company, Finelight Online, a dedicated web design agency tailored to meet the growing digital needs of businesses today. Finelight Online is more than an extension of our brand; it’s a leap into the future of web design, tailored to meet the dynamic needs…
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What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the 7 Ps, also referred to as the marketing mix, is one of the most popular tools for developing and implementing an effective marketing strategy. It’s a set of recognized marketing…
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Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal Analytics properties will no longer be able to process data. What will this mean for businesses? Although you can still review your Universal Analytics report until 1st October, new data…
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Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read the case study about how Studioworx successfully increased traffic to their website. The client Designed, engineered and manufactured in Norfolk, Coldstream ceramic water filters provide clean, great-tasting, affordable drinking water…
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How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service than any other platform today, with the number of users increasing year on year. By 2025, it’s predicted to reach 4.6 billion, which is over half of the global population!…
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How keyword research will benefit your PPC campaigns
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already use PPC and want to deepen your understanding, this blog is for you. Although keyword research can be time-consuming, it’s super important and offers numerous benefits to your company’s marketing…