Tag: traditional marketing
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What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the 7 Ps, also referred to as the marketing mix, is one of the most popular tools for developing and implementing an effective marketing strategy. It’s a set of recognized marketing…
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What is print advertising and how can you benefit from it?
Have you noticed that over the years newsstands are becoming barer? This is because publications are increasingly taking their content to the Interweb. While online information is much more accessible, the argument remains that it is not quite as satisfying as absorbing the pages of a physical copy. Another benefit to print editions is that…