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How to choose the correct social media channels for your business
What’s on your mind? For almost 20 years now, Facebook has been asking users the same question every time they log on. Even today, as its popularity among younger demographics has declined slightly, 400 people sign up to the platform every minute. This is just one of the key forms of social media that 2023…
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How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going to be successful. You could in fact be damaging your brand, as you hemorrhage money on useless tactics that simply won’t pay off. As an example, imagine you run a…