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What is a USP? Why Your Business Needs One
Every business, big or small, has something that sets it apart. But how do you communicate that unique value to potential customers? Enter the USP (Unique Selling Point). We’ll explore what a USP is, why your business needs one, and how to effectively advertise it on your website. A well-defined USP can be the difference…
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What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the 7 Ps, also referred to as the marketing mix, is one of the most popular tools for developing and implementing an effective marketing strategy. It’s a set of recognized marketing…
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How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going to be successful. You could in fact be damaging your brand, as you hemorrhage money on useless tactics that simply won’t pay off. As an example, imagine you run a…
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The importance of copywriting for your website
In an age where content drives the visibility of your website, understanding the tricks behind making content successful is key to curating a great, Google-friendly site. This comes down to optimizing the tools available to help Google prioritize what it deems useful content. Our goal here is to offer ways to get your content noticed.…
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Creating powerful calls to action that readers can’t resist
Just do it. It’s a famous slogan and we all know to whom it belongs. But it’s also one of pop culture’s most pervasive calls to action. Just do it. Life’s short, the sportswear giant intones. You – the consumer – need to take action. Now. Adverb, verb, pronoun. It’s a simple sequence but it…
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What is print advertising and how can you benefit from it?
Have you noticed that over the years newsstands are becoming barer? This is because publications are increasingly taking their content to the Interweb. While online information is much more accessible, the argument remains that it is not quite as satisfying as absorbing the pages of a physical copy. Another benefit to print editions is that…