Category: Lead Generation
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What is a USP? Why Your Business Needs One
Every business, big or small, has something that sets it apart. But how do you communicate that unique value to potential customers? Enter the USP (Unique Selling Point). We’ll explore what a USP is, why your business needs one, and how to effectively advertise it on your website. A well-defined USP can be the difference…
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How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service than any other platform today, with the number of users increasing year on year. By 2025, it’s predicted to reach 4.6 billion, which is over half of the global population!…
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How to create a lead generation funnel for your business
We have previously discussed the necessity of lead generation in building your business’ base of potential customers (or leads), so now it’s time to assess one of the key tools that many companies utilize on a daily basis. A lead generation funnel is an effective method for guiding prospects viewing your website or social profile…
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7 ways to optimize your website to help with lead generation
It’s no secret that lead generation is crucial in establishing a successful business, no matter what it may be. You could be manufacturing tortillas or creating innovative dog chews, but one necessity across all businesses is that you need customers in order to grow. The key role Search Engine Optimization (SEO) plays in lead generation…