Category: Digital Marketing
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LinkedIn Marketing Strategies to Unlock Business Potential
LinkedIn marketing is a vital tool for businesses looking to grow their professional networks, generate leads, and build authority. Whether you’re a B2B or B2C company, this platform offers unparalleled opportunities to connect with decision-makers and establish your brand in a professional environment.
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How CRO Marketing Can Transform Your Website’s Success
CRO marketing, or conversion rate optimization marketing, focuses on increasing the percentage of website visitors who take a desired action. This might include signing up for a newsletter, purchasing a product, or requesting more information.
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What is a USP? Why Your Business Needs One
Every business, big or small, has something that sets it apart. But how do you communicate that unique value to potential customers? Enter the USP (Unique Selling Point). We’ll explore what a USP is, why your business needs one, and how to effectively advertise it on your website. A well-defined USP can be the difference…
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The Importance of Influencer Marketing
Where the marketplace is more crowded and competitive than ever, businesses seek innovative ways to reach their target audience. Influencer marketing has emerged as a powerful strategy to connect with consumers in a more authentic and engaging manner. This approach uses the influence of key leaders and personalities to drive your brand’s message to the…
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How to choose the correct social media channels for your business
What’s on your mind? For almost 20 years now, Facebook has been asking users the same question every time they log on. Even today, as its popularity among younger demographics has declined slightly, 400 people sign up to the platform every minute. This is just one of the key forms of social media that 2023…
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What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the 7 Ps, also referred to as the marketing mix, is one of the most popular tools for developing and implementing an effective marketing strategy. It’s a set of recognized marketing…
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Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal Analytics properties will no longer be able to process data. What will this mean for businesses? Although you can still review your Universal Analytics report until 1st October, new data…
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Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read the case study about how Studioworx successfully increased traffic to their website. The client Designed, engineered and manufactured in Norfolk, Coldstream ceramic water filters provide clean, great-tasting, affordable drinking water…
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How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service than any other platform today, with the number of users increasing year on year. By 2025, it’s predicted to reach 4.6 billion, which is over half of the global population!…
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How keyword research will benefit your PPC campaigns
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already use PPC and want to deepen your understanding, this blog is for you. Although keyword research can be time-consuming, it’s super important and offers numerous benefits to your company’s marketing…