Category: Digital Marketing
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The quiet revolution in B2B marketing for 2026
As the dust settles from a decade of digital disruption, B2B marketing in 2026 is entering a quieter, more sophisticated phase. This is not a revolution marked by hype or noise, but by strategic shifts that are subtle, data-driven, and deeply human.
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Who we are at Finelight Media
Finelight Media is a global B2B media and marketing company connecting brands with key industry decision makers. Since 1999, we have grown from a print publishing business into a digital-first media group providing marketing, creative and communication solutions that help businesses grow. Our focus is on delivering measurable results through media, content and technology.
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How to Make Content People Actually Want to Share in 2025
Understanding the factors that drive content to be shared is critical in a saturated digital space. From emotional drivers to formatting choices and timing, the focus is on learning what compels audiences to engage, repost, or forward and how marketers can embed those principles into their approaches from the outset.
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How Generative AI Can Drive Profitable B2B Growth
Generative AI is becoming a central force in business-to-business marketing. Once viewed as experimental, the technology is now being integrated into content, campaigns and customer journeys. The focus is shifting from novelty to measurable value.
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Winning Attention with Smarter B2B Brand Positioning
In a landscape saturated with similar promises, sleek visuals and claims of innovation, the brands that rise above the noise are those with a voice of their own. B2B audiences are discerning and time-poor. What holds their attention is not flash, but clarity, confidence and consistency. Finding a distinct voice and refining your brand’s position…
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Why Relatability is the Secret Weapon in B2B Marketing
Once upon a time, B2B marketing was a world of logos, buzzwords, and technical whitepapers. Success was measured in leads and conversions, not connections. But the landscape has shifted. In today’s content-saturated market, relatability is becoming a critical differentiator. Brands that resonate emotionally, communicate authentically, and show a human side are the ones that cut…
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LinkedIn Marketing Strategies to Unlock Business Potential
LinkedIn marketing is a vital tool for businesses looking to grow their professional networks, generate leads, and build authority. Whether you’re a B2B or B2C company, this platform offers unparalleled opportunities to connect with decision-makers and establish your brand in a professional environment.
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How CRO Marketing Can Transform Your Website’s Success
CRO marketing, or conversion rate optimization marketing, focuses on increasing the percentage of website visitors who take a desired action. This might include signing up for a newsletter, purchasing a product, or requesting more information.
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What is a USP? Why Your Business Needs One
Every business, big or small, has something that sets it apart. But how do you communicate that unique value to potential customers? Enter the USP (Unique Selling Point). We’ll explore what a USP is, why your business needs one, and how to effectively advertise it on your website. A well-defined USP can be the difference…
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The Importance of Influencer Marketing
Where the marketplace is more crowded and competitive than ever, businesses seek innovative ways to reach their target audience. Influencer marketing has emerged as a powerful strategy to connect with consumers in a more authentic and engaging manner. This approach uses the influence of key leaders and personalities to drive your brand’s message to the…